Why Digital Transformation Redefines UK Efficiency

Trading organizations were asked how their turnover in January 2026 compared with December 2025, leaving out any seasonal trading. Data are plotted in the middle of the duration of each wave. Almost a third (31%) of trading companies reported that their turnover had actually reduced in January 2026 compared with the previous month.

However, the movements are broadly in line with those observed around this time in previous years, with peaks in December followed by little falls in January. The markets with the highest percentage reporting that turnover decreased in January 2026 were: the accommodation and food service activities industry (52%, which is a 21 portion point increase from December 2025) the other services industry (45%) the arts, entertainment and recreation industry (40%) Roughly 16% of trading businesses reported that their turnover increased in January 2026, which was a 3 portion point boost compared to December 2025.

For trading services with 10 or more staff members, 33% reported that their turnover had actually decreased, which was broadly stable compared to December and January 2025. More than one in five (23%) organizations reported that their turnover had actually increased, up 2 percentage points compared with December 2025. Normally, the percentage of businesses reporting that their turnover increased correlated to the size of the organization.

The exception to this was the percentage for businesses with 250 or more employees, which was 25%, and 5 percentage points lower than December 2025 (30%). Trading services were asked how they anticipate their turnover to change in the coming month. This can then be used to anticipate how business's turnover will really change as soon as that calendar month concludes.

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Although trends between anticipated turnover and real turnover have actually broadly relocated the very same direction, the movements for expectations tend to be larger. For presentational purposes, some action options have been removed. Data are plotted in the middle of the duration of each wave. Care must be taken when translating expectations questions, as the employees responding on behalf of services might not have complete oversight of all of their organization's future expectations.

ANSR July UK PRs

More than one in five (21%) trading companies expect their turnover to increase in March 2026. This is a 6 percentage point rise from February 2026 however was broadly stable compared with expectations for March 2025 (22%). The percentage of trading organizations expecting an increase in January 2026 was 13%, while the percentage that reported a real boost in turnover in January 2026 was 16%, suggesting a slight pessimism in companies expectations.

The trends have actually broadly followed each other considering that the questions were introduced in April 2022. The results for March 2026 follow the trend from previous years, with the percentage of companies anticipating turnover to increase peaking after a decline in January. Bigger companies were more most likely to anticipate an increase in turnover in March, with the percentage ranging from 20% for services with 0 to 9 workers, to 42% for companies with 100 to 249 workers.

For presentational purposes, some response options have been eliminated. Data are plotted in the middle of the duration of each wave.

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The proportion of trading companies that anticipated a reduction in January 2026 was 25%, while the percentage that reported a real decrease in turnover in January 2026 was 31%. The proportion of services expecting turnover to decrease for a particular month ahead of time has remained substantially lower than the proportion of businesses reporting an actual reduction because month considering that April 2022.

Expectations for turnover to reduce have regularly followed the same pattern, as real reported turnover decreases throughout this time. Trading services were asked what difficulties, if any, were affecting their turnover in early February 2026. Around 3 in 10 (30%) trading services reported that economic unpredictability was having an effect on their turnover, which was broadly steady with early January 2026.

For trading companies with 10 or more workers, expense of labour was the most often reported obstacle, at 36%. Businesses with 10 to 49 workers were more most likely to report expense of labour as an obstacle than companies with 250 or more workers (37%, compared with 20%). One in five (20%) trading organizations with 10 or more staff members showed that they were not currently experiencing any turnover obstacles in early February 2026.